About 1

At Sheer Ever After, we are head over heels with all things wedding. 
Our passion is guiding couples to a wedding day which reflects their unique personalities. We love proving that it’s more than OK to challenge traditions!

If you love beautiful weddings, sensible bridal attitudes, exploring new paths, pioneering fashion, learning tricks how to make your planning smoother, less stressful and not as fussy, this site is for you.

What started as a personal bridal journey, Sheer was launched in March 2017 as a resource of inspiration for creative brides and wedding planners.
The mission remains to encourage wedding couples to create a wedding which mainly focuses on their shared love.
It is not always easy to forgo the dramas which are attached to planning  – but by coming back to the core (Love) you realize what their wedding should essentially be all about.

What we do

Our target is brides who wants to get married their way, whichever way that might be. We put a spin on wedding concepts, de-bunk myths and try to find new perspectives and also some common sense amongst it all. Our wedding horizon is wast and we love finding new weddings to write about.

Our primary focus is décor, fashion and planning. We also love graphic design and a lot of our visitors come for our popular wedding Font collections that are going viral on pinterest boards all over the world.

Who am I?

My name is Jo Malin. Born in Sweden 1983, I moved to Cape town 2010 after spending the 00s in London.

I never thought I was going to be a “bridey”bride. But not long after that ring was on my finger, weddings was the only thing on my mind.  I loved it! Not only the fact that I was getting married to the man of my dreams of course, but gorging in bridal couture, spending hours designing crafts, and those “planning” champagne fueled lunches with my Maid of honour, became a passion.

After the wedding had come and gone, I thought that the daily dose of wedding pins would subside – but oh boy, the obsession was still there!

This blog is the lovechild of me and my passion for all things Weddings and Bridal life.

Why do I adore weddings?

A wedding day is like a dream come true for most, and to finally experience it is a wonderful feeling.
Writing about weddings for other Brides helps me live and breathe that excitement every single day

Although it was challenging many times, being a Bride made me want to become a better person. Weddings inspire me, from the inside and out.

My background in art and design, and always an avant-garde at heart, I can never stop dreaming of the imaginative and creative aspects of a wedding day. The limitless possibilities with decorations, the gorgeous graphics one can create with wedding stationery, and of course the glorious fashion.
I am a firm believer in that a wedding is a work of art. Creating is a way of expressing yourself, in a way that brings me joy and inner peace. Just like a beautiful picture you painted, your wedding day, and later the album and memories are snapshots of the wonderful love you created. I truly believe that your wedding is the visualization of you and your husband-to-bes feelings for eachother made into a tangible object.

With every blog I write, I try to put that same love, artistry and effort in.

Now, can I please hear about you?

Tell me your story! How did you meet and how did he / she propose? What kind of wedding are you planning, and how is it going? Are you excited and elated, and perhaps a bit scared too?

I’d love to be a part of your Bridal journey and help you where I can. I am writing for Brides like you who are curious on what lays beyond the perfect image of Brides in wedding magazines, who is willing to challenge wedding clichés.

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Pop in here as often as you can, and please stay inspired!

Before you go.. why not leave is some LOVE…?