SHEER BRIDES is a modern wedding blog for couples who yearns for the extraordinary. Based on our sheer love of informed planning, beautiful styling and unique looks, we write for the freedom of getting married the way you want.

What started as a personal bridal journey, Sheer was launched in 2017 as a resource of inspiration for brides and wedding professionals. Our readers are brides who want to get married their way, and we are passionate about supporting brides-to-be in lighthearted and transparent ways.

If you love beautiful wedding decor, stunning photography, down-to-earth bridal attitudes, exploring new and alternative fashion as well as learning the ropes how to make your journey to the altar more sensible and smooth, this site is for you.

The mission remains to support wedding couples to create a wedding which is based on the uniqueness of their relationship and personalities, whilst sensibly working through any obstacles on their journey to getting married.

Hi there!

I’m Jo and I am the founder of Sheer Brides (former Sheer Ever After)

This site is the lovechild of me and my passion for everything Bridal.

I had no idea I was going to be an “obsessed” bride. But as the ring was on my finger, weddings were the only thing on my mind. I was getting married to the man of my dreams – the best person in the world – at the same time being presented with so many creative opportunities, hours of DIY projects, and trying on dresses in beautiful bridal salons, which quickly became an unstoppable passion. After the wedding had come and gone, the obsession was still there…


I am blogging for Brides (like you) who are curious on what lays beyond the seemingly flawless image of Brides in magazines and social media, and all of you who are willing to reinvent wedding traditions and do it your own way.

An engagement is a unique time that should be treasured, every minute of it. Writing about weddings for other Brides helps me live and breathe that excitement on a regular basis.

I firmly believer that a wedding is a work of art, and as designer I recognize the personal expression within all the aspects of a wedding day. Just like a beautiful picture, your wedding day has the power to be the visual account of your relationship and combined personalities.

No wedding tradition should ever restrict the way your wedding is experienced – it is all about your unique life story!

Did you know I also make wedding dresses?

The journey to finding my dress was frustrating. After many fruitless searches in Cape Town and beyond, I hired a dressmaker to create what I couldn’t find in the local shops.

Long story short; after an initial catastrophic result, I had resorted to hire another dress maker. To my utter devastation, the second dress was way below standard, too! Knowing that my first two options hadn’t worked out, and having already blown my budget, I designed a new dress out of lace I found in the local classifieds.

A few days after my wedding, I cut my first wedding dresses apart and began making a new one with the materials, which was the dawn of Jo Malin Bridal. This overwhelming and bumpy ride drove me to help other brides to avoid the same challenges. It has also inspired me to continue making wedding dresses, helping other brides towards their dream dress – and to be able to design for other brides is the greatest blessing!

Please stay connected! I’d love to be a part of your Bridal journey and assist where possible.

Many thanks for stopping by!

Warm regards,