SHEER BRIDE is a bridal label that designs gowns for discerning brides worldwide. Operating on a global scale and supplying worldwide salons, we specialize in ready-to-wear styles which are designed in our headquarters in Cape Town and shipped wholesale to suppliers -or brides- directly.
We are dedicated to work with you on every step of the process to ensure buying from our bridal label is nothing but a positive experience. We are thrilled to have the privilege to create a gown for the incredible day in your life which is the day you get married to your love.
Gowns to purchase from $800 – $1600. Custom couture starts at $1000. Rental gowns from $600. We occasionally sell sample gowns at a reduced rate up to 75% off – please inquire of current stock.
We advise brides to purchase a gown at least 5 months before their wedding date is due. If you are a choosy shopper allow extra time to find the perfect gown.
Please notify us immediately – we will do anything we can to help!
Our samples are in between UK 8-12, but we have creative ways of making sure you can get an idea of the look should you be outside these sizes. Gowns can be made in any sizes 2-20, and we do offer a custom size option as well
We can assist with that – don’t hesitate to request a Style consultation with us if you need a little help in this big decision.
We have a small selection of rental gowns, and also offer the option to make a dress for you to rent. We can hire to our local brides in Cape town and surrounding areas.
Weddings is a special subject, and emotions often rise – not only inside you but in others as well. We recommend to reserve your appointment for the closest few as possible, who’s opinions you trust and appreciate. For the occasion to be all about YOU and you only, it is best to not bring more that 3 people along. This way you’ll have a more chilled appointment with more space to focus on your vision.
If you are opting for a custom made dress, it is helpful to see your ideas as reference pictures. In keeping with our principle design philosophy and the integrity of our label, we always avoid recreating other designers work directly so we would like to make a unique dress which is novel to you. If you want to achieve a certain look, we can definitely work with you on this, made lovingly with our signature touches, in order to enable your vision without copying another designer.
In our online shop we offer easy customizations such as adding or removing sleeves, adjusting hemlines and changing straps, but we do not offer a remote design from scratch service. In our studio in Cape Town our dressmaker team can make any dress you want.
Made-to-Measure means the gown is made to your exact body measurements. This is included in the custom couture option, and available for an additional fee for the made-to-order gowns to fit your exact size.
Made-to-Order means you order the gown from our collection in any standard dress size. If you need additional alterations on the gown, we have a facility in our studio for this so you can get the perfect fit. This will be quoted separately depending on the extent of the work.
Try to arrive chilled and well-nourished so you are not limited by hunger or fatigue. If you have purchased your accessories, it could be great to try them with your dress. We have veils and accessories for you to try. Bring along a sense of open-mindedness and leave judgement at home, because your dream gown might not be what you initially thought 😉
Wear skin colored underwear. If you know what lingerie you will wear on you wedding day it is a good idea to wear them for your fitting too. Come a bit beautified, in order for you to get a sense of the full bridal picture. Please dont wear foundation or lipstick.
If you order made-to-measure, the dress will be custom made from scratch according to your unique body. This usually takes around 4-5 months, depending on the design. If you order made-to-order (standard size), it is quicker – 6-8 weeks. Once the gown is ready, we’ll request for you to come for your first fitting. Allow for an extra 2-4 weeks for the final alterations in case they are needed.
Wearing your gown for the first time, we will check if we need to alter anything to perfect the fit. If you order standard size, we will adjust the waist and the hem for you in your fitting.
All sales are final, but please contact us if anything is wrong with your order. See the Returns section for further information. Due to the individual pattern making process, note that we are unable to offer returns on custom-sized gowns.