Everyone is amazing in their own unique way, and we believe it is on your journey to become a bride that you should feel this the most.
We are committed to make a difference in the bridal landscape. As well as providing guidance in the wedding blog SHEER EVER AFTER, we now offer fashion-sensitive yet affordable bridal dresses, and in all instances want to make sure each bride that visit our shop, website and showroom has a one-of-a-kind experience.
Our online boutique has curated a carefully selected collection of gowns, accessories and jewelry so that you can get married feeling like your most beautiful unique self. We offer a sleek alternative to conventional bridal and are truly passionate about innovative yet affordable bridal looks.
SHEER EVER AFTER is a resource for modern wedding couples based on the sheer love of sensible planning, beautiful photography and getting married the way you want.
The staff at our Cape Town room are dedicated to help you find your dream dress in a calm and beautiful environment to get you the exquisite bridal shopping experience that every bride deserves.
You’ll love this range of dreamy yet modern wedding dresses which are available at a fraction of the price you would pay elsewhere. You’ll find effortless, contemporary and romantic wedding gowns for an elegant yet innovative Bridal look.
We deliver anywhere in world to extraordinary Brides-to-be!
Delphine gown x Sierra veil
Florian gown x tulle sleeves
Dandelion gown x Dagmar shoulder wings
Rosa gown x Ebba over skirt
It all started with a simple yet profound “Yes” …
Swedish designer Jo Malin logged her journey as a bride, which shortly afterwards turned into a blog with bridal inspiration for others: the initiation of the Sheer Ever After love story.
An uphill battle to find her wedding dress prompted her to design and make her own… Read more…
A fitting allows you to experience our flattering and comfortable wedding gowns in real life
Brides worldwide can now request a free style consultation where we offer our expert insights from the bridal fashion industry in order to guide you to a personalized and thoughtfully put together bridal outfit based on your unique circumstances and personality.
Brought to you by Sheer Ever After x Jo Malin, SHEER BRIDE meets the needs of contemporary brides in search of uniquely gorgeous gowns and accessories. Always exploring the the boundaries of bridal fashion courageously, we seek to highlight our brides natural beauty and personality through effortless and complementing bridal wear.