JO MALIN (formerly Sheer Ever After) is a modern wedding blog for couples who yearns for the extraordinary. Based on our sheer love of informed planning, beautiful styling and unique looks, we write for the freedom of getting married the way you want.

If you love beautiful wedding decor, stunning photography, down-to-earth bridal attitudes, exploring new and alternative fashion as well as learning the ropes how to make your journey to the altar more sensible and smooth, this site is for you.

THE STORY

What started as a personal bridal journey, JO MALIN was launched in 2017 as a resource of inspiration for brides and wedding professionals. Our readers are brides who want to get married their way, and we are passionate about supporting brides-to-be in lighthearted and transparent ways.

The blog aims to support wedding couples to create a wedding which is based on the uniqueness of their personalities. We’re also here to give a helping hand to planning a dream wedding, finding the perfect dress and working through any obstacles on your journey.

THE MISSON

An engagement is a unique time that should be treasured, every minute of it. We absolutely love sharing that excitement with you on a regular basis.

We believe weddings should be a personal reflection of you as a couple, and value the meaningful expressions in a wedding day. Just like a beautiful portrait, your wedding celebration can give guests a visual and emotional experience of your relationship. 

No wedding tradition should ever restrict the way your wedding is planned – it is all about you!


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